Our branding is essential to the KFC experience in Spain. The focus of our identity is fun and playful simplicity. We created this manual to help communicate our branding guidelines to partners and clients. We need to ensure that our brand maintains a consistent look and feel no matter where in the world it’s seen, thinking global but acting local. This requires strict dedication to standards. This guide is provided to keep the brand focused and unique. What this book attempts to do is to define what makes KFC special and give us some tools to help us articulate, express and evaluate the brand in our daily work.
Role: Graphic Design, Art Direction